NFL Official Betting Partners
The NFL, the last major American sports league to sign an official betting deal, has just announced the addition of three sportsbooks to its list of official betting partners. These sportsbooks will have access to official league data, which they can use to promote their relationship with the NFL and tie their brand to statistics. If the five-year deal works, the NFL will earn nearly $1 billion over five years, although they can opt out after three years. In the meantime, the NFL will continue to accept bets from fans.
NFL teams designate official betting partners
NFL teams have been active in indulging sportsbook business in recent years, including by offering full-fledged sponsorships. The league also has made it easier for sportsbook advertising to be placed on team websites. And since the NFL does not permit betting kiosks, parlors, or windows in its stadiums, it is important that teams designate official betting partners. But what can these partnerships mean for the NFL and its sportsbook business?
The National Football League has announced new sports betting partnerships with DraftKings, FanDuel, and Caesars. The new partners will become NFL’s official betting partners and receive exclusive rights to use NFL content. Eventually, these companies will also be able to integrate their betting content with NFL Network broadcasts. That means NFL fans will be able to wager on their favorite teams, whether they are playing in the Super Bowl or just watching on TV.
NFL licenses data to sportsbooks
A long-term deal between the NFL and Genius has given the British firm the exclusive rights to distribute gambling data. The deal involves both a cash component and hundreds of millions of shares in Genius stock. Genius will provide sportsbooks with data from chips in players’ shoulder pads. Using this data, sportsbooks can make better wagers and engage fans more deeply. Genius will also be granted the right to distribute live audio-visual game feeds around the world.
In exchange for licensing data from the NFL, data firms will be able to provide more accurate and timely information for sportsbooks. The NFL has worked hard to make its official data more accurate and detailed. As a result, it inks lucrative deals with data providers who turn it into valuable products for sportsbooks. Here’s why data is so important. Let’s look at how it works. A sportsbook’s data is the lifeblood of its business.
PGA TOUR licenses video to sportsbooks
The PGA TOUR is pleased to expand its partnership with DraftKings. In exchange for licensing video content, DraftKings will get trademarks and advertising options from the Tour, as well as content rights to distribute to its users. The partnership will also enable DraftKings’ Sportsbook solution to develop pre-game betting programming and distribute highlights to its users. Here’s how it works:
The PGA TOUR, whose logo appears on all official tees, is also licensing its own video to sportsbooks. While a sportsbook will be DraftKings-branded, the exact location is still up in the air. While three locations are under consideration, none will be on the par-3 16th hole. The PGA TOUR is thrilled to have a presence in the sports betting market and commends Arizona for its recent legalization of sports betting.
New York state legalizes sports betting
New York state has finally legalized sports betting. Four sports books will open at nine a.m. on Saturday. This is the biggest legal sports betting state to go online since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018. Previously, only Nevada and Delaware had legalized sports gambling. The four New York state sportsbooks are located at least an hour away from the capital city of New York.
The first sportsbooks to open are Draft Kings and FanDuel, two NFL betting partners. Then, more are expected to open up, including mobile sports betting. In early 2022, the state is likely to become the largest sports betting market in the United States. As long as casinos are willing to sell sports betting licenses, expect more sportsbooks to open. Ultimately, sports betting in New York is expected to generate around $500 million in annual tax revenue.